Culture is the soul of tourism; tourism is an important means of cultural development. During the “Twelfth Five-Year” period, as the pillar industry of national economy, the culture industry will develops further together with the tourist industry, the “Strategic Pillar Industry”. Thereinto, the culture industry will be the important development direction of excavating local culture, improving the tourism industry, promoting the adjustment of economic structure as well as making local economic take-off.
Cultural tourism real estate is a sub-genre of tourism real estate, with show entertainment and sightseeing as well as other cultural tourism products as its core products; it can gather popularity and increase the regional value. Based on the needs of the tourism customer, orderly develop hotels, commercial and residential real estate; build an entire service chain including shopping, entertainment, traveling, dining, and living. As for the housing real estate, cultural tourism can provide it the added value. Essentially, cultural tourism real estate is a complex real estate with cultural tourism as its distinct theme.
Cultural theme is the core and soul to enhance tourism projects. According to the different resource conditions, cultural tourism and cultural tourism real estate will develop together with products of other topics and other types, such as the ecological tourism and business tour.
The key point of cultural tourism real estate lies in an interactivity combination of cultural theme excavating and successful operations management. Cultural tourism real estate has a long period with pattern of “Cultural Theme Shaping- Travel Products Creating - Estate Developing”. Its core is the theme developing and operation management.
Being committed to be leading regional developers, Vanion group has carried out lots of beneficial attempts. Among which, the most typical ones are Caofeidian international eco-city offshore Tangwan project and Ningbo ecological harbor Meishan wan yacht project.
Caofeidian international eco-city offshore Tangwan project is located in the circum-Bohai-sea region as well as Jingjinji city group. Recently, the transportation here is developed. After the opening of the subway, the traffic location advantage will be more obvious. Meanwhile, the project is adjacent to the most traditional coastal holiday hot travel road in domestic.
With “New Area of the Northern Coastal Resort, Ecological and Sustainable City of the Future” as the development strategy, starting its construction from t coastal mud flat, the offshore Tangwan project sets its goal to be a “World First-Class, Chinese Style, Tangshan Characteristic” international demonstration city; it will focus on green industry; as for city industry development direction, it will prioritize low carbon environmental protection industry, coastal tourism industry, life cultural industry, international education industry as well as Health care industry.
Off shore Tangwan project will closely integrate the industry and functional requirements of Caifeidian District, it will build a demonstration marking project that matches with the high end positioning of Caofeidian, dives and leads the brands, innovates the consumption structure, complements the functions. Finally it will make the eco-city be a strategically important section of Caofeidian.
General idea
Inter-amalgamation of culture and tourism Deeply excavate the culture and form a culture and of tourism consumption products system
Host - guests sharing Double circle service system will connect the regional development in the future
Division of living and silence space Creative the dynamic and static layout, integrative design, functional complementation
Intercommunication between sections Functions of the theme hot spring will be linked and all organic will be interconnected
ombination of ancient and modern New Chinese style describes the modern fashion life with the traditional architectural language
Double line of the land and sea Give full play to the coast area, make the sea - land, land –land transportation work together
Partition planning
Free and unfettered Tangwan — high-end hot spring resort complex
Gentleman Digao — high-end business spring club
Yuqiaogengdu — customized private hot spring hall group
Dynamic Tangwan — creative hot spring leisure complex
Leisure harbor — integrated service center
Tangshan four lanes — creative hot spring complex
Seafood collection — quality seafood gathering area
Leisure collection — leisure business gathering area
Long island wharf — Dragon island onshore base
Sailing collection — marine sports training base
Sinan club — sports themes club group
With creating China’s “Port Camargue” as the development direction, making the biggest cruise tourism and leisure resort in Asia as the goal, with making China's first cruise cultural tourism leisure vacation experience area as the starting point, Ningbo ecological port Meishanwan cruise project is constructing a seaside tourism vacation harbor city with a cruise theme and is building a open public leisure space. This harbor city is build a regional tourist destination, optimizing and improving the regional industrial structure, thus it can realizes area sustainable development and make Meishanwan Asia's largest, most attractive cruise harbor.
Meanwhile, Vanion group actively introduces film and television culture town, Buddhist meditation center, international golf tournament course, low-altitude flight as well as other cultural and sports items, so as to gather popularity and improve the regional vitality.
General planning — one axis and two parts
“One axis” is the coastal new city coastal development axis
“Two parts” means the southern part — cruise tourism and leisure experience area; the northern part — cruise vacation life experience area. Functional subarea
There are totally 3 parts for Ningbo ecological port Meishanwan cruise project from the north to south: The northern part is the cruise vacation life experience area; in the future, holiday apartments will be built here as the supporting facilities for coastal cruise leisure life.
As for the southern part, there are totally 2 phases: phase I, mainly developing the central area, that is the cruise business leisure experience area, this place will grouping multi-functional commercial facilities dominated by cruise culture; phase II, expanding to the coast, developing cruise vacation experience area and forming a low density and distinctive cruise resort and costal health club.