“Green Creativity Strategy” is overall description of image of Vanion second startup. “Green creative strategy” has two keywords: one is green, and one is creativity.

The first keyword “green” has the significance of life, hope, youth, ecological and environmental protection.

There are two indicators to measure greenness: one is whether it is conducive to resources saving; another is whether it will not destroy ecological environment or will control the destruction of the ecological environment to the minimum.

The first index includes the following levels:

1. Whether use renewable energy;

2. Whether use new technology and can improve resource usage efficiency in production, commonly whether reach standard of clean production;

3. Whether emissions can be reused.

The second index includes the following levels:

1. Whether wastes are easy to dispose of, degrade, category, etc.;

2. Whether wastes help reuse.

As for the two green indicators, we can put it simply. The first indicator is: energy saving; second indicators: emission reduction.

Green in English actually has contained the meaning of the two greenness indicators.

G: Global 　　

R: resource 　

E: economical 　　

E: environment 　

N: natural 　

The second key words “Creative” refers to the innovative thinking. 　

Subject and main point of green creativity is green that is the ideas about green. Green creativity is innovative thinking around how to save the resources, how to protect environment.

Specifically, firstly realize “Pan-green”, i.e. establish green enterprise culture at Vanion Group from 2009. In addition, since the second half of 2009, in line with the construction of green enterprise culture, we have gradually realized “Deep Green”, namely explore and launch green management system, technical system, operating system, marketing system, and green standard and so on of Vanion.

We believe that we will definitely realize the great green creative strategy of Vanion as long as we have green values, deeply push forward green management and take innovation as the guide.

Green competitiveness emphasizes integration of concept that saves energy, protects and improves ecology and environment, and helps consumers and public physical and psychological health into strategic development, operation and management of enterprises and all operating links of value chain to obtain competitive advantage and commercial profit, and realize harmonious development between enterprises and human, society, environment and nature by providing green products or services on the market to achieve sustainable growth of enterprises.